IKEA’s got a new way to get women to shop more and we love it!
Objective: Get women to shop our stores more
Problem: He gets in the way.
Men dislike shopping as much as kids do. Their disdain for shopping prevents women from (1) shopping as long as they want to and (2) coming in the store at all
Challenge (What should the idea do?): Prevent men from decreasing her shopping time.
Strategic Thought: Let’s entertain the men!
Rather than talk to women, we should find ways to keep the men busy while she shops.
Engagement Idea: Manland.
IKEA creates a daycare for men