NBC Universal’s Crowdsourced Capsule
The folks at NBC Universal have a new idea about how to get people more engaged in the brand. We’re not sure how it will play out, but we do like the strategy.
Objective: Find new ways to engage our audience
Cultural Tension: We fail to enjoy the moment.
Between all of the technology at our fingertips and the cultural trends that leverage that technology (crowd sourcing, hyper sharing, checking-in, etc), we spend so much time multitasking that we never take time to experience the moment we are in.
Strategic Idea (What should the idea do?): Leverage the tools that take us out of the moment, to put us back in the moment.
Engagement Idea: The Life Catching Project.
NBC Universal’s rallies the world to submit pictures of everyday occurrences as a way of getting people to step back and “catch life”