bare was designed for one purpose: to inject brands that matter with ideas that matter
The New Reality. Brands are losing the battle for relevance. Consumers feel that 70% of brands in their lives could disappear without them caring. Yesterday’s thinking on how to build brands no longer works.
The Call For Ideas That Matter.The future of marketing is being driven by ideas, not ads. And now, more then ever, brands need ideas that matter. To us, Matter = [Drive Mind & Market Share] + [Engage & Add Value to Consumers]
Talk To Us. You’re social, so are we. You can read our blog, follow us on Twitter or start repinning from our boards on Pinterest. If you’re not the public type, you can visit our contact page and shoot us an email.
We are not an ad agency. Nor a PR, social, digital or any other kind of “agency” you can imagine. We are an idea shop, composed of strategic and creative thinkers from all walks of life. We were once brand managers, lawyers, artists, sound engineers, copywriters, planners, account folk and more, in our former lives, but once we got to bare, we threw away those function-based, divisive titles and called us what we are, “ideators.”
WHAT WE DO
bare exist for one reason: to inject brands with simple ideas that drive both mind & market share, as well as engage and add value to your consumers lives. We call these ideas that matter. Inherent in this is our belief that ideas are extremely powerful and precious little treasures that exist everywhere. There is an idea behind your business. There is an idea behind your brand. There are ideas behind every strategy, program, and message we create. So whether we are talking about finding ideas hidden in your business or crafting new ideas that enable your brand to grow, at the end of the day, we craft ideas that matter so your brand can have a brighter future. We love generating all types of ideas: brand ideas, product ideas, engagement ideas, digital ideas, social ideas, positioning ideas, strategic ideas, partnership ideas…the list goes on and on.
HOW WE DO IT
What makes us most unique is our “how.” But if you’re looking for the conventional agency model where we claim to have a proprietary approach that will supposedly always get our Clients the best answers to their problems, you’ve come to the wrong place. At bare, the “secret sauce” does not lie in our framework for solving problems but in our framework for how we behave. It lies in our philosophy about how we approach ideas, partner with clients, and make an impact on the world. We call this philosophy bare thinking and we put it at the forefront of everything we do. And no, there is nothing proprietary about it. In fact, we are happy to share because the answer is not in the words; the answer is in the unique culture that the belief in the words creates. And, as we all know, culture is not easily duplicate.
Ideation & Innovation 99%
Strategy Development 99%
Brand Building 99%
Interactive Marketing 99%
Multicultural Marketing 99%
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