bare was born out of a need for change in the marketing industry. After years of seeing the inner workings of some of the world’s most admired brands & their acclaimed agencies of record, we found an industry that was wrought with problems. We thought it was time for change; so we created a new animal, and called it bare. We built bare to be the antidote to everything we were experiencing in the marketing world. We immediately put pen to paper, as far as how we would behave differently, and it all came down to these key tenants.
We come to the table empty. Butt-naked. Being open-minded and having no predetermined agenda. We don’t do television. We don’t do digital. We do ideas. We let the idea dictate the mediums (if there is even a medium involved). Only the challenge is allowed to inspire the thoughts and the content of what finds its way on to our blank sheets of paper.
We solve puzzles. And delivering solutions (ideas) that matter starts with finding challenges that matter. We diagnose brands, simplify the complexities of their reality and focus on solving their most critical issues. Brands don’t grow because they produced another radio spot, they grow because they found a brilliant idea for a problem that was preventing them from being who and where they want to be.
We boil everything down to it’s most simlistic form…stripping it away of all of the “stuff”…eliminating all the unnecessary extras…leaving only what is need. This is true for how we staff our projects. It is true for how we present ideas. It is true for the types of ideas we present. It allows us to be flexible and nimble so we can adapt to our surroundings. It is also true that: only when there is nothing left to hide behind will you know if there is something there or not.
We all work together. The planner. The copywriter. The account guy. Even the janitor has a right to sit at the table if he’s got ideas. There are no titles. We are all creative and great ideas come from everywhere. There is no assembly line process. Just one room, full of brilliant thinkers, mashed together in a pressure cooker in an effort to see where the best idea will come from next and, once discovered, who can beat it or push it to the next level.
Being bare is what takes the least amount of effort yet allows us to maximize our output. When we are in touch with ourselves-what we believe, what we want out of our interactions, what we want to contribute this world, where we are great (and maybe not so great)-we give ourselves the chance to be our best selves, create something amazing and be proud of the work we put forth into the world. We must always recognize our truest selves when we look back at what we’ve done.
In all things we will put our best foot forward, presenting to the world our absolute best in everything we do. We are always one step way from greatness. So we must boycott mediocrity and push for the extraordinary every chance we get. We win when we concern ourselves with setting new standards, rather than meeting the standards that currently exist.